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EMEA College Tourism Club
(Winner Best Tourism Club Award of Government of Kerala)


certificate Tourism in Kerala is going through a significant phase of growth and development. The sustained efforts of the department of tourism over a period of several years have played a crucial role in achieving this momentum and direction. The department of tourism is committed to preserving this trend and working towards long-term goals of establishing tourism as a major development factor in the state. It is with this objective that the Department of Tourism is envisaging a massive awareness campaign in the state. Setting up of tourism clubs in colleges and schools is aimed at creating proper awareness about tourism among the youth.

With improved infrastructure and better publicity, hopes are pinned on receiving more tourists, both domestic as well as international in the seasons to come. Better hotels, restaurants and other facilities alone will not develop tourism. Along with the Department of Tourism efforts to facilitate adequate infrastructure for the same, it is equally important that steps be taken to create and maintain a collective mind-set among the people with a positive orientation towards tourism and hospitality. A traditional Indian concept of atithi devo bhava has to be re-established in the tourism industry. Our motto should be to receive a guest and send back a friend. Tourism and the hospitality industry can develop this attitude only with the cooperation and whole-hearted patronage of a friendly and hospitable host community. It is with this objective that the Department of Tourism is envisaging a massive awareness campaign in the state. Setting up of tourism clubs in colleges and schools is aimed at creating proper awareness about tourism among the youth.

Objectives
Tourism Clubs work with the following objectives:

  • Generate more public attention towards tourism and its developmental efforts
  • Create awareness about the socio-economic relevance of tourism for the development of the state
  • Nullify and dilute existing misconceptions and misguided apprehensions regarding growth of tourism
  • Create platforms for more open expressions and exchange of ideas regarding tourism related activities
  • Impress upon the younger and upcoming generation, the importance and relevance of tourism in their career and thereby generate a positive attitude towards tourism
  • Make the younger generation participate in the developmental activities of tourism
  • Achieve professionalism in tourism
  • Encourage travel mentality and promote national integration and international amity
  • Create a rational approach towards tourism, environment and nature
  • Identify/locate potential tourist spots in the district

Major Activities to be organized

  1. Seminar or group discussion
  2. Trekking, hiking, cycle rally, to a nearby tourist destination
  3. Tourism quiz
  4. Meet the Guest programme
  5. Identification of tourist spots

Admission Procedure
Those who desire to join the Tourism Club shall request the same to the head or teacher coordinator of that institution.

  • If the number of applicants are more than 50, an essay or quiz competition on tourism shall be conducted and winners shall be given priority on admission
  • The selected candidates shall submit their application in the prescribed format, duly signed by their head or teacher coordinator of that institution
  • Copies of the application shall be kept in the college or school as well as with the District Tourism Promotion Council (DTPC) of that district
  • The DTPCs may furnish a detailed list of each Club with the names of the members, student coordinators and teacher coordinators to the department of tourism
  • The DTPCs may also select a district student coordinator and a district teacher coordinator from their Clubs in the district
  • The DTPCs will be in charge of the setting up of Tourism Clubs in the district

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