Tourism in Kerala is going through a significant phase of growth and development. The sustained efforts of the department of tourism over a period of several years have played a crucial role in achieving this momentum and direction. The department of tourism is committed to preserving this trend and working towards long-term goals of establishing tourism as a major development factor in the state. It is with this objective that the Department of Tourism is envisaging a massive awareness campaign in the state. Setting up of tourism clubs in colleges and schools is aimed at creating proper awareness about tourism among the youth.
With improved infrastructure and better publicity, hopes are pinned on receiving more tourists, both domestic as well as international in the seasons to come. Better hotels, restaurants and other facilities alone will not develop tourism. Along with the Department of Tourism efforts to facilitate adequate infrastructure for the same, it is equally important that steps be taken to create and maintain a collective mind-set among the people with a positive orientation towards tourism and hospitality. A traditional Indian concept of atithi devo bhava has to be re-established in the tourism industry. Our motto should be to receive a guest and send back a friend. Tourism and the hospitality industry can develop this attitude only with the cooperation and whole-hearted patronage of a friendly and hospitable host community. It is with this objective that the Department of Tourism is envisaging a massive awareness campaign in the state. Setting up of tourism clubs in colleges and schools is aimed at creating proper awareness about tourism among the youth.
Tourism Clubs work with the following objectives:
Major Activities to be organized
Those who desire to join the Tourism Club shall request the same to the head or teacher coordinator of that institution.