EMEA COLLEGE

Profile

Dr.AMLA K .K

Assistant Professor (On Contract)

PG Department of Commerce

EXPERIENCES

ASSISTANT PROFESSOR
EMEA
01-06-2015 - 01-02-2026
​ EDUCATION
Qualification Institution Year Specialization
Ph.D Bharathidasan July, 2025 Commerce
Post Graduate UNIVERSITY OF CALICUT July, 2009 MASTER OF COMMERCE
Graduate UNIVERSITY OF CALICUT April, 2007 BACHELOR OF COMMERCE
B.Ed UNIVERSITY OF CALICUT October, 2010 COMMERCE
Exams Qualified Year
NET December, 2018
Exams Qualified Year
SET January, 2016

Paper Presentations

  • “Micro Celebrities as Influencers by self-Presentation on Social Media Online: Gaining Consumer Equi

    Presentation : An International Conference on CSIBR Kolhapur

    Organized By: CSIBR Kolhapur

    Date: 2024-02-23

  • A National Seminar presented on the topic titled “Influence of Institutional Factors and Social fact

    Presentation : Women empowerment through entrepreneurship opportunities and challenges

    Organized By: ARIGNAR ANNA GOVT ARTS AND SCIENCE,KARAIKAL

    Date: 2023-07-26

  • “A Study on the Impact of Fin-tech on Banking Industry”.

    Presentation : Recent trends and innovations in commerce and management

    Organized By: GOVT ARTS AND SCIENCE COLLEGE,KONDOTTY

    Date: 2023-11-08

  • “Impact of Financial Literacy on Women Empowerment”.

    Presentation : Financial literacy for financial freedom

    Organized By: PG DEPARTMENT OF COMMERCE &ED CLUB ,EMEA COLLEGE,KONDOTTI

    Date: 2023-12-11

  • “Impact of Consumer Endorser on the Purchase and Attitude”.

    Presentation : ENTREPRENEURSHIP AND SOCIAL EMPOWERMENT:CONVERGING TECHNOLOGIES AND GROWTH IN BUSINESS

    Organized By: Jamal Mohamed college

    Date: 2022-05-10

  • CONSUMER PERCEPTION TOWARDS CELEBRITY ENDORSEMENT WITH REFERENCE TO FMCG PRODUCTS MALAPPURAM DISTRIC

    Presentation : “Service Sector in India: Making New Avenues in Indian Economy”.

    Organized By: JAMAL MOHAMED COLLEGE

    Date: 2021-01-13

  • BLOCK CHAIN INNOVATION IN TRADE AND FINANCE

    Presentation : INNOVATION :RESEARCH, CONNECTION, KNOWLEDGE

    Organized By: EMEA

    Date: 2026-02-04

  • DETERMINANTS OF INVESTMENT DECISION AMONG MILLENNIALS IN KERALA

    Presentation : KNOWLEDGE:INNOVATION CREATION, CONNECTION

    Organized By: EMEA

    Date: 2025-02-14

Journals

  • Micro Celebrities as Influencers by self-Presentation on Social Media Online: Gaining Consumer Equilibrium.

    Publisher:- Amla.kk and Dr.A.Khaleelur Rahman

    Date:- 01-01-2024

    Volume:- Vol.14(4)

    ISSN NO:- ISSN:0974-763X.(UGC-CARE Listed).

  • Reviews and Rating Posted by Non- Celebrity Endorsers Regarding Health Insurance: Enhancing Brand Credibility,

    Publisher:- Amla.KK and Dr. A.Khaleelur Rahman

    Date:- 01-01-2023

    Volume:- Vol.37(437)

    ISSN NO:- ISSN 0970-7247.

  • Consumer Attitude and Perception Towards Celebrity Endorsed products-An Empirical Analysis in Southern India.

    Publisher:- Amla KK and Dr. A.Khaleelur Rahman

    Date:- 01-01-2021

    Volume:- Vol 11(6).

    ISSN NO:- ISSN: 2146-0353,

  • A Comparative Study of Celebrity and Non-Celebrity Endorsements on the Buying Behaviour of consumers in Malappuram kerala.

    Publisher:- Amla KK and Dr. A.Khaleelur Rahman

    Date:- 01-01-2021

    Volume:- Vol 11(7).

    ISSN NO:- ISSN: 2146-0353

  • Consumer Perception towards Celebrity Endorsement with Reference to FMCG Products in Malappuram District,Kerala.

    Publisher:- Amla KK and Dr. A.Khaleelur Rahman

    Date:- 01-01-2021

    Volume:- Vol XCII-XXXIV

    ISSN NO:- ISSN 0022-3301

  • Consumer Perception towards the Attributes of Celebrity Endorsement-An Empirical Analysis in Malappuram District,Kerala.

    Publisher:- Amla KK and Dr. A.Khaleelur Rahman

    Date:- 01-01-2021

    Volume:- Vol 30

    ISSN NO:- ISSN:1661-5719

  • Impact of Source Credibility Elements of Consumer Endorser on Consumers Attitude and Purchasing Patterns .

    Publisher:- Amla KK

    Date:- 01-01-2018

    Volume:- Vol.3(9)

    ISSN NO:- e-ISSN:2455-3085